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Squeeze Pages and Benefits
By James T Maxwell | March 31, 2009
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Does anyone really have a strict definition of what a squeeze page is? The answer is no. Squeeze pages can have different uses and mean different things to business owners. The one thing that many business owners agree on, however, is that squeeze pages have the purpose of collecting information about prospects. To be more specific, it’s contact information and permission to contact prospects at another time.
Some business owners may be reading this and saying that they have better ways to do the same thing. They might. But they may not have a way to collect information, gain prospects’ permission for future contact and advertise at the same time.
Why do squeeze pages exist?
In a wordadvertisement. Business owners realize that getting prospects is difficult. Turning them to turn into customers is even harder. That’s where advertising and squeeze pages come in. They can be the answer to these difficult problems.
When it comes down to it, squeeze pages act as an extension to prospects and customers. That’s what they’re designed to be. If they function like they’re supposed to, they can be your secret marketing weapon.
Getting prospects’ information
The first steps to getting prospects and turning prospects into customers is to know who they are. You can do this by treating your squeeze page as a way to easily collect that information. And what are some ways that you can do this? Well, you could make some offers to your prospects. What can you give away for free? Reports? Software? Find out what your prospects value and ask them for their information in exchange for your products.
Asking for the right information
As a business owner, you probably have your own idea of what you should ask for. However, there are two things that you need more than others. These things help you get a grip on your prospects. What you do with that information can mean high conversion rates. They are:
Names
Email addresses
Information uses
That should be obvious- more marketing. By providing email addresses, prospects can be put on email subscriber lists. Business owners contact them later and tell them about their businesses and what they have to offer.
Squeeze pages simply give prospects the option to take a specific action or leave a website. The trick is to design the squeeze page so that prospects can’t even imagine leaving.
A great squeeze page not only keeps prospects on the website, but turns them into customers. An even better squeeze page gives you information about their behavior.
Make no mistake- these pages are all about leads.
But squeeze pages need maintenance. They won’t be of any use to you unless you put the required work into them.
Indeed, your squeeze page’s functionality will always reflect the amount of upkeep you do. Marketing is a round-the-clock effort and you should be prepared for that.
Creating squeeze pages can only benefit your business, since they’re easy to make, save time, are highly effective and give you permission to communicate with a list of prospects who want to be contacted. In essence, they do a lot of your target market research for you.
Designing a squeeze page that is appealing to both your prospects and your target market is a surefire way to get you headed in the right direction.
Topics: Blogging, Converting Traffic, Internet Marketing | No Comments »