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Buying quality link will affect your rankings good or bad
By Serkan Livingstone | February 19, 2009
Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links can be done through link broker networks.
Buying links can be done through link broker networks. Link broker networks allow you to search through a large database of Web site owners who have agreed to sell Web site links. Buying links for the traffic does not seem to be the best way to spend money either as text link traffic can be very thin. This whole text link slap does not bother me at all.
Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links is an integral part of online business. It is aimed at increasing your website’s traffic so that you products and services are instantly available to a large number of people.
Google has always had a link spam filter to stop link farm links (100’s or even 1000’s of links from a single domain from counting), but why would they filter a single links from many different domain? That would certainly put a kink in their results.
Google has stated several times (many times through Matt Cutts) that buying links is not an acceptable practice and that doing so can get you in trouble. Matt shows an example of where this is the case here .
Granted, you don’t buy links merely for PageRank, but of course it figures into the equation. Google can certainly discover your links and discount them, but they hopefully also respect the effort it takes to purchase effective text link advertising. Labeling purchased links as “grey area” makes the job of engineers a bit easier, by buying time until the algorithm is more effective by becoming dependent on other factors. Google likely felt OK with it, because all it did was lower the value of links sold from a large number of sites. As a broad algorithmic move, there is always the chance of some degree of error (sites that get unfairly punished).
Google even goes so far as to include a way to report other sites for selling and buying links by using their Google Webmaster Tools Web site. This doesnt mean that buying links will automatically get you blacklisted with the search engines.
Google is diminishing their earning ability by insisting they cut off the flow of PageRank with a nofollow, thus decreasing the value of the link ads to the advertiser and ultimately the revenue likely to realized from that advertiser. Granted, you don’t buy links merely for PageRank, but of course it figures into the equation.
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