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The 3 Things That Have Helped My Blog the Most

By SEO Advisor | November 28, 2009


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G’Day! David Turnbull here, and over the years I’ve built up a few blogs to relatively popular levels in short periods of time (my biggest blog receiving upwards of 10,000 unique visitors per day when it was online).

For the past 3 months I’ve been working on my blog, Adventures of a Barefoot Geek, where I share my thoughts on life, with a mix between geek and hippie ideas. And while my audience is certainly not massive (around 200 subscribers) there have been a few things I’ve done that has noticeably improved the rate of growth and interaction compared to past projects.

1. Writing with Authority
Too many bloggers are afraid to have an opinion. Their articles become wishy-washy as they try to appeal to everyone and suck up to the “gurus” in their space. I don’t recommend you purposefully try to cause controversy, because that’s a fairly cheap and short-lived tactic, but don’t be afraid to say what you want to say with definitiveness.

If you agree with everyone you agree with no one.

Agreeing with everyone and a lack of definitiveness is a cowardly way of avoid criticism. But the thing is, if you avoid criticism you also avoid praise. No one will care for what you do because you’re just another me-too blogger with nothing original to say.

2. Interacting with Everyone
People tout the wonders of “social media” but rarely take full advantage of it. Reply to all your emails, but don’t stop there:

3. Being Ruthless
About 50% of the posts I write do not end up being published. That’s not because these posts are terrible, or would even necessarily get a bad response. I delete them because they’re not up to my standards.

It’s better to post less than it is to post low quality content regularly.

Ask the following three questions before you post anything to your blog:

If the post fails any of those criteria delete it. Don’t try to fix it up (or “polish a turd” to put it more bluntly). I’ve deleted 10’s of thousands of words, and while it can be painful to hit that “Delete” button at first, it’s worth it. If you have a doubt about the quality of a post, do not publish it.

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